Cadbury Gems -Brilliant Brand Positioning For Adults

I track Cadbury Advertisement campaigns very closely , I love it.. ( eventhough I dont agree on few stuff) I have been doing it since very long    and always think about advertisement & marketing stretegy is very important. Today its about brilliant brand positioning example by Cadbury for its brand GEMS raho umarless campaign.

Chocolates , specially Gems has an image of kids chocolate, cadbury’s series of TVC campaigns are breaking this stereotype & successfully placing it as an Adult Chocolate as well.

How cadbury positioned Gems ? Just view below videos you will realise what they have tried to set in consumer’s mindset.

Gems- Park Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/Ink9lAkrcxY” frameborder=”0″ allowfullscreen></iframe>

GEMS- Museum Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/jjV91ZRqu-o” frameborder=”0″ allowfullscreen></iframe>

GEMS- BFF Ad

<iframe width=”420″ height=”315″ src=”//www.youtube.com/embed/IBivqdkgQbA” frameborder=”0″ allowfullscreen></iframe>

Ketan Raval
Ketan Raval
Working for Lets Nurture , working on few other things for Lets Nurture Org .. spending free time in blogging, writing, reading, music, watching sports, love to spend time with good people instead of smart people...